第75章 小样
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顾植民一番调查，发现惠佳是美国一家中型护肤品公司，在本土做不出头，便想来海外分一杯羹。那天的青年只是前锋小兵，来百雀羚试试水而已。
果然，惠佳随后又加派人手，数次接触百雀羚，但顾植民态度坚定，绝不同意放弃公司。惠佳见事不可为，只能放弃，转头另寻目标。
许广胜一直暗中窥探，他心念一转，觉得这是个好机会，于是做足功课，终于拉来惠佳公司入股“娇颜”。
有了美国人做靠山，许广胜巧言令色，覆雨翻云，摇身一变，成了美资买办，将娇颜原本的主人挤到一边，自己掌握了品牌的话语权。
惠佳欲借娇颜之品牌，开拓中国市场，而欲开拓中国之市场，首先必要开拓上海之市场。如今，历数上海滩风头正劲、势头正强的护肤品公司，首当其冲的便是百雀羚。既然得不到，那便毁掉它。因此，在打击百雀羚一事上，许广胜和惠佳不谋而合。
许广胜仗着资本雄厚，开始花大价钱铺广告、做宣传，一时间气势汹汹，大有垄断上海滩之势。三街六市，街头巷尾，娇颜的大小广告处处可见，完全盖过了百雀羚的风头。
顾植民沉着应对，百雀羚早已过了大打广告战的时候，如今靠着冷霜的品质，百雀羚已经打出了好口碑、好名声，这才是销售之根本，也是品牌生存之根本。然而，他却没料到，娇颜这波攻势，竟来得比他想象中更要激烈万分。
顾植民到南京东、西路，四、五马路上走一圈，发现娇颜玩起新花样，“买货送产品”，各大商场、剧院影院、店铺门口，都有人吆喝，无论买电影票，还是首饰、衣服，都配送娇颜的护肤霜，此举在上海滩迅速引发了一波抢货热潮。
眼见娇颜花样百出，小傅、阿凌心中都有些焦躁，提议向娇颜看齐，赠送产品与它打擂台。顾植民却摇头否决。他们要做就要做第一个吃螃蟹的人，贸然跟风，反而不美。
徐小姐深以为然，捆绑配送是亏本的买卖，娇颜背靠美资，资金雄厚，才能经得住如此折腾，倘若百雀羚随人起舞，届时效果如何倒不敢讲，恐怕会伤筋动骨，自伤元气。
顾植民点点头。兵来将挡，水来土囤，娇颜既来，见招拆招便罢。他让宋北山继续研发新品，不能懈怠，自己又辗转苦思，终于想出一个既能大量节省成本，又能吸引新顾客的法子。
他招来小傅耳语一阵，小傅听罢，不停感叹，师父终究还是师父。
两日之后，上海的百雀羚柜台全部拉起横幅，打起广告，往来白相的客人们凑热闹围过去，惊奇地发现，百雀羚推出了一个闻所未闻的新新词汇，“试用小样”。
先施柜台，人潮汹涌，顾植民站在人群中心，向大家解释“小样”的概念，这是一种非销售型产品，量少，包装简便，方便携带，能免费提供给顾客，让她们不花钱就能体验产品效果。话音刚落地，人群就炸开了锅。
“勿用阿拉买其他物事？直接白送？”
有大姐在人群里喊了一嗓子，众人纷纷望向顾植民，眼睛放光。
顾植民扬声道：“百雀羚为回馈新老顾客，特特举办本次活动。试用小样，免费领取，走过路过，勿要错过！”
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